James Madison University
James Madison University
Log in Sign up

Sports & Rec Org Strategic Analysis

SRM 333
Closed
James Madison University
James Madison University
Harrisonburg, Virginia, United States
Mikihiro Sato
Assistant Professor
2
Timeline
  • February 18, 2018
    Experience start
  • April 20, 2018
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any
Sport and recreation industry

Experience scope

Categories
Market research
Skills
competitive analysis management market research strategy analysis sport and recreation
Learner goals and capabilities

A team of student-consultants will produce a comprehensive strategic analysis, identifying a competitive advantage and action plan for your organization within the U.S. sport and recreation industry.

Learners

Learners
Any level
30 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  • A written report with research findings, competitive analysis, and implications for your organization.
  • A 12 to 15-minute presentation with Q&A.
Project timeline
  • February 18, 2018
    Experience start
  • April 20, 2018
    Experience end

Project Examples

Requirements

Starting this February, a team of student-consultants will dedicate 100+ hours to developing an actionable strategic plan for your organization.

Student-consultants will research and analyze the internal and external environment of your organization. Based on their findings, they will outline a strategic plan to create a competitive advantage that will assist in achieving your organizational goals.

Project examples include , but are not limited to:

  • Identifying new channels or partners that can help grow your business.
  • Identifying new market segments.
  • Evaluating your organization's capabilities to execute a strategic change.
  • Competitive and external analysis of your industry and its implications on your business.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:
  • question

    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

  • question

    Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.

  • question

    Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

    •